Businesses’ and customers are now connected in real-time : all the time, meaning that you and your competition are in a constant battle for customers attention.
While we agree that in this digital kingdom ‘Content is King’, all hail the King…. ‘Context is the Emperor’ of all the lands.
Without context your customer will never know how much they require your product or service. How you articulate said product or service is the difference between first and second in google rankings or closing that sale versus the pain of an abandoned shopping cart
Our team has more than twenty years of experience working at the highest level of Sales and Marketing internationally. We have identified that the future critical success factor for winning online is content and story-telling. For this reason we have created a process of data-driven content creation, which delivers real-world results.
Our agile approach, powered by real-world data, harnesses your content to create a competitive advantage, populate your sales funnel and ultimately close customers.
A digital veteran of 20 years, David marries customer acquisition, user experience, data and conversion to create killer funnels that produce results.
Declan brings 15 years of experience in marketing internationally, across multiple sectors, building competitive brands and closing enterprise level deals..
Research & SEO
Marty gets deep into the detail of competitor benchmarking and content research to ensure you are producing #weaponisedcontent.
Our experience, backed up by real-world data, ensures that you make the right decisions. We make sure that your existing content is optimised and your new output is backed-up with evidence and insights from your marketplace.
All good things must come to an end, and an essential element of your paid digital strategy should recognise when it is time to refreshen it up and replace your content.
As the buyer becomes more empowered and educated by the internet, it would be detrimental not to deploy content marketing directly with your competitors
“Strategy without tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat. Those who are victorious plan effectively and change decisively.”
~ SunTzu (The Art of War)