Businesses’ and customers are now connected in real-time : all the time, meaning that you and your competition are in a constant battle for customers attention.
While we agree that in this digital kingdom ‘Content is King’, all hail the King…. ‘Context is the Emperor’ of all the lands.
Without context your customer will never know how much they require your product or service. How you articulate said product or service is the difference between first and second in google rankings or closing that sale versus the pain of an abandoned shopping cart
Our team has more than twenty years of experience working at the highest level of Sales and Marketing internationally. We have identified that the future critical success factor for winning online is content and story-telling. For this reason we have created a process of data-driven content creation, which delivers real-world results.
Our agile approach, powered by real-world data, harnesses your content to create a competitive advantage, populate your sales funnel and ultimately close customers.
Founder/Director
A digital veteran of 20 years, David marries customer acquisition, user experience, data and conversion to create killer funnels that produce results.
Research & SEO
Marty gets deep into the detail of competitor benchmarking and content research to ensure you are producing #weaponisedcontent.
Our experience, backed up by real-world data, ensures that you make the right decisions. We make sure that your existing content is optimised and your new output is backed-up with evidence and insights from your marketplace.
Gain meaningful competitor insights with our industry-leading content research and analysis tools. To be number one, you have to defeat number one, but how? Our research service can provide you with a snapshot of your current position in online performance versus your competitors. We identify critical information like keywords deployed and the style of content delivered in your sector, as well as what your competitors are doing right now.
Armed with the right intelligence, how can it be deployed to achieve your desired results. With our Strategise service, we can provide you with a detailed action plan to map out the required actions in terms of platform and content across both paid and organic growth models. Your victory is our primary aim.
You are free to take our plans and roll them out within your resources; however, our outsourcing service works best as an integrated partner with your team. Battling side by side to make sure that everything you publish has not only an impact but works towards our collective objective.
Are you an agency building websites for clients and want to ensure optimal content? Are you a marketing agency that needs someone you can trust to deliver an impactful website? Or do you need to ensure that your efforts in copywriting, SEO and PPC are working? We love collaborating with great agencies and professionals; reach out today.
I understand when it comes to reaching your target audience, next to tweeting, gramming, TikTok(ing?), the traditional email can look a little stale, but there
All good things must come to an end, and an essential element of your paid digital strategy should recognise when it is time to refreshen it up and replace your content.
As the buyer becomes more empowered and educated by the internet, it would be detrimental not to deploy content marketing directly with your competitors
“Strategy without tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat. Those who are victorious plan effectively and change decisively.”
~ SunTzu (The Art of War)
